NEW LOGO DESIGN BY MR. DAGGOMIT

Feb 7

New Year New Logo! I am beyond excited to announce that I have a new logo, all thanks to J.J. Fierro aka “Mr. Daggomit” (DAGG).

I have wanted a logo for YEARS and nothing ever seemed to fit just right. Then one day, after what seemed like years of following, and really appreciating Dagg’s work on Instagram, I got the courage to ask him if he would design my logo, with complete free will to have fun. HERE IT IS!

The one thing that I really love about J.J.’s work is how it has this nostalgic and retro-vibe feel and I love how he incorporates grain/or noise into his work. It feels like film.

In the image below you can see the seven different concepts that J.J. presented to me. The final version was initially my gut decision of the “one,” but at the same time it was hard to decide.

I asked a few close friends and family for their opinion and the ‘final’ was also the fan favorite.

What I think is interesting too is it almost looks like it says “POP” which is something I always say to myself when I’m working the the field, “I gotta make it pop.” Meaning, make the photo pop. Find that contrast and IT factor.

The icing on the cake was how J.J. incorporated the double LL’s into the G, for my name, Lauren Lakeberg.